our belief
\Value 1
\Value 2
\Value 3
Technology is never neutral. It reflects the values of those who build it.
Big tech connected the world, but also took away our attention, our time, and our wellbeing.
AI is facing the same challenge, and can do both good and harm.
We started Wayn to build, on purpose.
Products that solve real problems and leave people better off. Solutions that put AI to work for businesses.
And, most importantly, access for the communities that have been left behind, so this technology becomes a force for opportunity rather than inequality.
Because the future of AI isn't just about what technology can do. It's about what people can become.
And we must build it,
not wait for it.
\leadership
We are founders, engineers, and strategists who don't just advise, we build solutions that reach and impact millions of people around the world.
Ryad Sahraoui
Founder & CEO
Ryad has spent the last two decades helping some of the world’s most recognizable brands define who they are — shaping how they show up, connect, and grow with their audiences. A multi-award-winning leader, he has been part of two companies acquired by publicly listed firms. At Wayn, he shapes the intersection of design, technology, and growth — ensuring every product and experience reflects core values.
Ahmed Maawy
Head of Impact
Ahmed is a technologist with 20+ years leading products across Africa. Former VP of Engineering at Angela Benton’s Streamlytics and CTO at LAMI, he’s contributed to Ushahidi, EveryLayer, BRCK, and Al Jazeera (launching AJ+ and AI archive projects). His work is featured in Quartz, Fast Company, and Huffington Post, and he advises CIO East Africa’s IoT & AI Summit.
Dr. Izzat Mustafa
Strategic Advisor
Izzat brings 10+ years advancing AI-enabled innovation, ESG integration, and purpose-led business growth He is an advisor to governments, institutions, and leadership teams on AI, sustainability, responsible technology, and strategic positioning
\the foundation
alongside wayn, we're building the wayn foundation. 10% of every profit flows into it — funding education, access, and the grassroots work that strengthens communities. if our work creates value, that value should flow outward.
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