our belief
The dominant tech business model has been brutally simple — capture attention, monetize attention, repeat.
The impact of this model is universal: from mental health issues, to declining cognitive capabilities, to reduced trust and privacy.
We are all impacted, but our families and children even more.
We started \wayn\ because we don't accept that trade.
Attention should be honored, not harvested. Technology should reflect our values, not our vulnerabilities. People should come before profit by design, not as a slogan.
That's the future we owe ourselves — and we must build it, not wait for it.
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\the foundation
alongside wayn, we're building the wayn foundation. 10% of every profit flows into it — funding education, access, and the grassroots work that strengthens communities. if our work creates value, that value should flow outward.
\leadership
Ryad Sahraoui
Founder & CEO
Ryad has spent the last two decades helping some of the world’s most recognizable brands define who they are — shaping how they show up, connect, and grow with their audiences. A multi-award-winning leader, he has been part of two companies acquired by publicly listed firms, playing a key role in one company’s growth from a fast-scaling business to a market leader. At Wayn, he shapes the intersection of design, technology, and growth — ensuring every product and experience reflects core values.
Ahmed Maawy
Chief Technology Officer
Ahmed is a technologist with 10+ years leading products across Africa. Former VP of Engineering at Angela Benton’s Streamlytics and CTO at LAMI, he’s contributed to Ushahidi, EveryLayer, BRCK, and Al Jazeera (launching AJ+ and AI archive projects). His work is featured in Quartz, Fast Company, and Huffington Post, and he advises CIO East Africa’s IoT & AI Summit.
Dr. Izzat Mustafa
Strategic Advisor
Izzat brings 10+ years advancing sustainability strategy, AI-enabled innovation, ESG integration, and purpose-led business growth He is an advisor to governments, institutions, and leadership teams on AI, sustainability, responsible technology, and strategic positioning