h
work in progress
we are building what the industry won't -
The system is broken
the technology we use every day was built to capture attention and sell it. We all feel the impact — but our children bear the worst of it, exposed to harmful content, addictive design, and platforms that profit from their time. We are building the alternative.
\solving today's problem, now
our products
\leadership
Ryad Sahraoui
Founder & CEO
Ryad has spent the last two decades helping some of the world’s most recognizable brands define who they are — shaping how they show up, connect, and grow with their audiences. A multi-award-winning leader, he has been part of two companies acquired by publicly listed firms, playing a key role in one company’s growth from a fast-scaling business to a market leader. At Wayn, he shapes the intersection of design, technology, and growth — ensuring every product and experience reflects core values.
Ahmed Maawy
Chief Technology Officer
Ahmed is a technologist with 20+ years leading products across Africa. Former VP of Engineering at Angela Benton’s Streamlytics and CTO at LAMI, he’s contributed to Ushahidi, EveryLayer, BRCK, and Al Jazeera (launching AJ+ and AI archive projects). His work is featured in Quartz, Fast Company, and Huffington Post, and he advises CIO East Africa’s IoT & AI Summit.
